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01 Jul 2022
The ideal gift formula:
little, a lot and how much do you need to give so that employees adore you and work productively?
Corporate gifts and the creation of a special friendly atmosphere at the workplace are a trend of modern companies. HR is trying their best to pay attention to the fact that people are not only professionals, but also individuals who need to be united and entertained. This was best demonstrated by large brands and IT companies, who know that it is difficult to find a valuable employee, but it is even more difficult to make him not even think about changing his place of work, moving to competitors. We conducted research to find out and share with you how many gifts should be given and whether or not it is important for employees.
The role of gifts in corporate life
HR at interviews began to ask about the corporate life of companies much more often than it was 5 or more years ago. This is related to the cult of awareness of life and self-discovery. Specialists understand that they spend almost half of the day on work, which means that it should bring not only finances, but also emotional satisfaction.
An active and bright corporate life clearly distinguishes the company from competitors in the eyes of the acquirer, namely:
- availability of educational courses;
- organization of free time for employees (dances, football lessons, book clubs, etc.);
- events (joint holidays, team lunches, conferences);
- corporate gifts.
All points are important and necessary, but if we talk about the complexity of organization and cost, as well as the "Wow" effect, then gifts are a simple and win-win option. Human psychology is aimed at the fact that we like to receive surprises and this serves as a person's location to the one who gives, motivates to repay with something good at a subconscious level.
Advantages of traditional presentation of corporate gifts:
- selection among competitors;
- motivation of employees for productive work;
- demonstration of the company's values and philosophy;
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